The Practical Marketing Podcast

Podcasting is a great way to engage with your listeners and share the latest news. It can be done via an audio or video format, but it’s easier if you’re doing audio podcasts because there are more options in terms of file formats and distribution channels (i.e., RSS feeds).

The first thing you’ll need to do before starting conceiving a podcast is choosing the type of content that will make up each episode – for example, interviews with experts on topics from around the world, conversations between friends about pop culture headlines published by media outlets like The New York Times or Vulture News…etc.

You’ll also want to think about what kind of frequency this podcast should come out at weekly? Monthly?

How much time will it take to put together an episode? How long should episodes be (should they range from 20 minutes to an hour)?


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