PMP 004 – Let’s Talk About PPC Advertising in Kenya
PPC advertising is an acronym for “pay-per-click” and it’s what you need to know if you want your business to grow.
PPC advertising is a type of internet marketing in Kenya that allows businesses to display ads on search engines, social media platforms, and other websites in order to increase exposure and drive traffic back to their website.
One of the best things about PPC advertising is that it can be incredibly inexpensive when done correctly.
For example, if you’re looking for new customers who are interested in buying a car from Volkswagen dealerships near them, then all you have to do is take out a small ad on Google with the keywords “Volkswagen”.
You’ll only pay per click (hence the term), so even if nobody clicks, you don’t pay a cent.
The best thing about PPC advertising is that it’s very trackable and helpful to business owners trying to grow their companies.
You can easily monitor which keywords are bringing in the most traffic, what ads work better than others (and should be used more often), and how much money your campaigns are making every day.
How do we make sure people find our website?
How can we get people interested in buying from us?
These questions will never need answering again once you implement Pay-Per-Click marketing into your internet marketing strategy!
With help from an experienced professional like myself, this type of online advertisement could prove incredibly beneficial for those who want to see results as quickly as possible.
How to get started with PPC advertising in Kenya?
A great place to start with PPC ads is on Google, as most people use this search engine when they’re looking for something online.
There are various AdWord tools that you can employ in order to find the best keywords and phrases related to your business – these help advertisers determine how much it will cost them every time a user clicks their ad.
In addition, many professional Internet marketers suggest using social media platforms like Facebook or Instagram for PPC advertising campaigns because of all the positive results businesses have seen from doing so.
The benefits of Pay-Per-Click in Kenya
When implemented correctly, there are numerous benefits associated with running an effective PPC campaign:
- They provide highly targeted traffic which means more conversions into sales or other actions.
- They allow you to filter out irrelevant traffic, such as users who are too old or not in the correct geographical location.
- You can track conversions and see what works best for your business which means more money every time! This is a very important benefit of PPC advertising because it allows advertisers to test different ads against each other – if they’re getting better results from advertisement A than B, then there’s no need to advertise B anymore!
How much does this cost?
The key thing about Pay-Per-Click advertising is that you only pay when someone actually clicks on your ad (hence the name).
While pricing does vary between platforms like Google AdWords, Facebook Advertising, etc., you can be sure that you won’t pay a cent unless your ad gets the results you want.
In other words, if nobody is clicking on it or seeing your advertisement, then you don’t have to worry about paying for ads that aren’t doing anything!
What should I expect?
When done correctly and with help from an experienced professional like myself, PPC advertising will allow businesses of any size to get more traffic directed towards their website which brings in more conversions into sales.
If this sounds interesting/helpful to you and would like us at LeadsLuxe.co.ke to give some suggestions based on our experience helping clients grow their companies online, feel free to ask me directly here.
I’m happy to provide my insight so we can discuss the benefits of PPC marketing for your business.