PMP 003 – Do These 7 Things And You Won’t Fail When Marketing on Facebook in Kenya

Tip #1: Keep Your Posts Unique To Engage More Users And Increase Reach

If your posts are mostly just reposts, followers may see them as spammy and stop following you.  If someone takes the time to like or comment on one of your original posts, they are more likely to engage with it again if they see another post that is similar in content. 

This way, not only will people get a consistent stream of new information from you whenever they check their feed but also be reminded of what else interests them when scrolling through their timeline so there’s a higher chance for engagement! 

Tip #2: Use the best practices for targeting. 

Unfortunately, not every Facebook user sees your ads in Kenya. 

The newsfeed is personalized and many users have opted to hide certain posts from their feed or limit who can send them updates from Pages they follow. 

To make sure you’re reaching as many people on Facebook in Kenya as possible, use these five techniques for targeting your audience more effectively:

  • Create an Interest List of topics of interest based on what content consumers typically share with those interests in mind 
  • Use Custom Audiences to target past visitors of a website or offline purchase customers (this option requires that you upload email addresses)
  • Target by location and language settings using accurate zip codes/country information available through web browser cookie files 
  • Target by demographics such as gender, age range, and parental status 
  • Create a Lookalike Audience from an existing customer list to reach potential new customers with similar interests. Facebook’s algorithm will find the most appropriate people for you to target when it comes time to launch your ads You can also use these five tips in tandem. For example; Create a custom audience of past visitors to your website and then exclude them from seeing any future posts if they’re not part of this lookalike group.  You’ll want to avoid targeting too narrowly because that would mean excluding those who might share your content outside their network but still be interested in what you have to say.  Your ultimate goal is for others on Facebook — friends or not — to see your content and share it with their friends.

Tip #3: Know the difference between marketing and advertising

The difference between marketing and advertising can be difficult to understand because they serve different purposes. 

Marketing involves attracting new customers through awareness while advertising targets existing customers by reminding them about products they’ve already purchased (or tried). 

When you’re trying to get people interested in what you have to offer, think “marketing.” Once somebody has become part of your target audience, then think “advertising.”

Tip #4: Create a campaign for each product you offer 

The best way to increase the likelihood that your message will be seen is to create an individual marketing campaign for each of your products. 

This can seem like a lot of work but if done properly, it can lead to better results and increased sales. 

When people are interested in more than one product on your site, they’ll need some help deciding which option is right for them—and this should come from you! 

If you don’t have time or energy to manage separate campaigns with multiple posts per day, try creating “mega-campaigns” (a single post once per week) instead.

Continue reading at | Social Media Marketing in Kenya

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