PMP 001 – How To Do Online Marketing In Kenya

Hello, welcome to episode 1 of the Practical Marketing Podcast, am your host Kevin, founder of, a place where small business owners in Kenya turn for actionable marketing in Kenya

In this episode, we are looking at proven strategies to market products and services online in Kenya.

Truth is, there are several ways to market your products online, but not all of them will give you the results you want.

What are the best ways of doing so? – you can use multiple strategies including advertising, social media, SEO, and content creation. 

Learning about these channels will help your business gain traffic from search engines as well as improve its brand awareness among consumers in general. 

Let us take a look at each of them:  

a). Content creation

The first and perhaps easiest is to produce quality content. – this can include anything from blog posts, infographics, or eBooks. – it’s important that you create something unique in order for your customers to want more which will only generate a positive response toward your brand (ex: link building).

b). SEO

Learning about SEO techniques such as backlinking, keyword research, and on-site optimization will help increase traffic through search engines like Google & Bing; moreover, these tactics are necessary if you want your consumer base to grow due to their relevance with keywords related to your industry/niche, etc…

c). Social media

Social media provides businesses opportunities of reaching out to hundreds of thousands or even millions!  

However please remember there is an art form behind using platforms like Facebook, Twitter, and Instagram.  

You must be able to create posts that are interesting/engaging enough for users to share with others thus creating a domino effect of sorts (ex: hashtags).

d). Advertising

Finally, you have the option of advertising your business through PPC or paid search marketing which can only help improve traffic based on keywords, etc… 

Please note YOU can combine any of these strategies to get better results.

For example;

  • You can combine SEO and content creation. 
  • Produce content and use social media to distribute.

Links mentioned;

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